Shareology: How Sharing is Powering the Human Economy by Bryan Kramer

Author:Bryan Kramer
Language: eng
Format: mobi
ISBN: 9781630473853
Publisher: Morgan James Publishing
Published: 2015-07-06T14:00:00+00:00

Amplifiers

Amplifiers act as our trusted curators. They know their business top to bottom, left to right, and have put in the time to build up trust, credibility, and an audience around their areas of expertise. Amplifiers make sure the best ideas are shared and heard on social media.

You’re an amplifier if you’re someone who shares links and/or if you retweet others’ content at a higher rate than conversationalists or brand champions.

You’re an amplifier if you tend to center around one or two core themes, sharing content and perspectives that build your personal brand around those topics. You are an effective amplifier when you hone your listening skills and pick out unique POVs and information from the sea of “me too” content. This is how you build trust with your audience and become a sought-after influencer for others that wish to reach your same audience.

You’re part of a discerning bunch, not particularly likely to share others’ content simply because they ask (or pay!). Only when someone brings something to the table that enhances your credibility in your area of expertise or expands your audience will you be inclined to share.

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